Advertising (BA)

Advertising (BA)

Degree: Bachelor's degree
Field of study Management
Mode: full-time study
Duration: 3 years (6 semesters)
Language: English


Program characteristics

Studies of this specialisation prepare for managing advertising processes in enterprises, using advertising tools, using knowledge to professionally build advertising campaigns, create the image of an organization and its products as well as establish and implement cooperation with advertising agencies and other entities operating in the sphere of broadly understood promotional services.

Knowledge and skills
Fundamentals of advertising
Principles of negotiation and mediatio
Corporate social responsibility (CSR)
Knowledge management
Social psychology
Brand management
Promotion strategy
Marketing in trade and services
New technologies in marketing
Advertising psychology
Consumer behaviour
Social media in business

October intake Bachelor's degree
Tuition fees for candidates from EU and countries listed above*

Admission Fee Year Payment Semester Payment
150 Euro 2500 Euro 2x1400 Euro

October intake Bachelor's degree
Tuition fees for candidates from Non-EU members

Admission Fee Year Payment Semester Payment
200 Euro 3500 Euro 2x1900 Euro

Apply on-line