Social Communication and PR (MA)

Social Communication and PR (MA)

Degree: Master's degree
Field of study Management
Mode: full-time study
Duration: 2 years (4 semesters)
Language: English


Program characteristics

Program of specialization includes one of the most important factors which guarantees the company’s success – shaping the image in the eyes of customers. The aim of the specialization is to provide theoretical and practical knowledge concerning the care of the brand image as well as crisis management in the company.

Directional classes provide the ability to shape the relationship between the organization and internal and external entities.

Knowledge and skills
The use of Business Intelligence tools
The art of negotiation and mediation
Knowledge of the practical aspects of Public Relations
Building communication strategies
Advertising
Management of information campaigns
Tackle crisis situations
Analyzing external information
Collection and analysis of information
Strategy formulation and operational plans
Organizing social campaigns
Project management

October intake Master's degree
Tuition fees for candidates from EU and countries listed above*

Admission Fee Year Payment Semester Payment
150 Euro 2700 Euro 2x1500 Euro

October intake Master's degree
Tuition fees for candidates from Non-EU members

Admission Fee Year Payment Semester Payment
200 Euro 3700 Euro 2x2000 Euro

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