|Field of study||Psychology|
|Duration:||5 years (10 semester)|
When choosing the Business Psychology Specialization, you will gain knowledge of social psychology and improve it in marketing and management. You will learn what mechanisms rule the economy and how to apply psychological knowledge in the economic conditions. You will deepen your competence in the marketing psychology, brand building and personal branding. You will learn methods that will improve an organization's performance, efficiency, and productivity of employees.
The studies are aimed at people interested in consumer and market behaviors. Graduates will find employment in HR and consulting departments as well as consulting and PR agencies.
|knowledge and skills|
|Psychology of Management and Investing|
|Training of Managerial Skills|
|Psychology of Advertising|
|PR and HR Psychology|
|Negotiations and Mediations|
|Contemporary Methods of Managing the Employee Potential|
|Admission fee||150 Euro|
|Tuition (year payment)||3700 Euro|
|Tuition (semester payment)||2x2000 Euro|