Business Psychology

Business Psychology

Degree: Master's degree
Field of study Psychology
Mode: full-time study
Duration: 5 years (10 semester)
Language: English


Program characteristics

When choosing the Business Psychology Specialization, you will gain knowledge of social psychology and improve it in marketing and management. You will learn what mechanisms rule the economy and how to apply psychological knowledge in the economic conditions. You will deepen your competence in the marketing psychology, brand building and personal branding. You will learn methods that will improve an organization's performance, efficiency, and productivity of employees.

The studies are aimed at people interested in consumer and market behaviors. Graduates will find employment in HR and consulting departments as well as consulting and PR agencies.

knowledge and skills
Psychology of Management and Investing
Sales Psychology
Training of Managerial Skills
Psychology of Advertising
Consumer Behavior
PR and HR Psychology
Negotiations and Mediations
Organizations Management
Contemporary Methods of Managing the Employee Potential
Employee Anomie

Admission fee 150 Euro
Tuition (year payment) 3700 Euro
Tuition (semester payment) 2x2000 Euro

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