Neuromarketing (BA)

Neuromarketing (BA)

Degree: Bachelor's degree
Field of study Psychology
Mode: full-time study
Duration: 3 years (6 semesters)
Language: English


Program characteristics

Neuromarketing is one of the fastest growing branches of practical application of psychology in commercial services. This is not a temporary fashion or just a media curiosity. Students of the University of Economics and Human Sciences studying Psychology and specializing in Neuromarketing will have a unique opportunity to learn about the neuropsychological basis of consumer behavior and learn how to use advanced apparatus used in neuromarketing research, such as EEG and eye-tracker in practice.

Knowledge and skills
Introduction to neuromarketing
Basics of marketing
Advertising psychology
Neuropsychology
EEG in neuromarketing
Eye tracker techniques in neuromarketing
Marketing research

March intake
Bachelor's degree
Tuition fees for candidates from EU and countries listed below*

Year Payment Semester Payment
Admission Fee Discount Without discount Discount Without discount
150 Euro 2000 Euro 2500 Euro 2x1150 Euro 2x1400 Euro

*Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgystan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine

March intake
Bachelor's degree
Tuition fees for Non-EU members

Year Payment Semester Payment
Admission Fee Discount Without discount Discount Without discount
200 Euro 3000 Euro 3500 Euro 2x1650 Euro 2x1900 Euro

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