Advertising (BA)

Advertising

Degree: Bachelor's degree
Field of study Management
Mode: full-time study
Duration: 3 years (6 semesters)
Language: English


Program characteristics

This specialization prepares for managing advertising processes in companies, using advertising means, employing knowledge to build professional advertising campaigns, creating the image of the organization and its products, establishing and implementing cooperation with advertising agencies and other entities operating in the field of broadly understood promotional services. Students are equipped with proper knowledge for employment in business promotion departments and advertising agencies of various types.

Knowledge and skills
Fundamentals of advertising
Principles of negotiation and mediatio
Corporate social responsibility (CSR)
Knowledge management
Social psychology
Brand management
Promotion strategy
Marketing in trade and services
New technologies in marketing
Advertising psychology
Consumer behaviour
Social media in business

October intake Bachelor's degree
Tuition fees for candidates from EU and countries listed below*

Year Payment Semester Payment
Admission Fee Discount Without discount Discount Without discount
150 Euro 2000 Euro 2500 Euro 2x1150 Euro 2x1400 Euro
*Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgystan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan

October intake Bachelor's degree
Tuition fees for candidates from Non-EU members

Year Payment Semester Payment
Admission Fee Discount Without discount Discount Without discount
200 Euro 3000 Euro 3500 Euro 2x1650 Euro 2x1900 Euro

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