Marketing in Enterprises (BA)(MA)

Marketing in Enterprises

Degree:	Bachelor's degree
Field of study	Management
Mode:	full-time study
Duration:	3 years (6 semesters)
Language:	English

Program characteristics

This specialization prepares for effective management of marketing processes in a company, use of marketing tools and professional creation of a marketing strategy focused on finding attractive sales markets, anticipating and meeting consumer needs, creating the image of the organization and brand. It also equips the students with the ability to cooperate with organizations providing marketing services. In the future, they may in find employment as specialists in marketing departments of commercial entities and non-profit organizations.

Degree:	Master's degree
Field of study	Management
Mode:	full-time study
Duration:	2 years (4 semesters)
Language:	English

Knowledge and skills
Search for sales markets
Developing and building the image of an enterprise, institution, brand, product
Marketing
Recognizing the needs of buyers and selection of the target market
Carrying out effective negotiations and mediation
Preparation of executive for the marketing management
Planning and implementation of marketing research
Management of the sales department
Planning and implementation of promotion strategies
Planning and implementation of advertising campaigns on the Internet
Analysis and pricing principles
Market analysis in different cross sections
Introduction of new products on the market
Preparation of presentations and speaking in public

October intake Bachelor's degree

Tuition fees for candidates from EU and countries listed below*

	Year Payment		Semester Payment
Admission Fee	Discount	Without discount	Discount	Without discount
150 Euro	2000 Euro	2500 Euro	2x1150 Euro	2x1400 Euro

*Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgystan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan

October intake Master's degree