Social Communication and PR (MA)
| Degree: | Master's degree |
| Field of study | Management |
| Mode: | full-time study |
| Duration: | 2 years (4 semesters) |
| Language: | English |
Program characteristics
Program of specialization includes one of the most important factors which guarantees the company’s success – shaping the image in the eyes of customers. The aim of the specialization is to provide theoretical and practical knowledge concerning the care of the brand image as well as crisis management in the company.
Directional classes provide the ability to shape the relationship between the organization and internal and external entities.
| Knowledge and skills |
|---|
| The use of Business Intelligence tools |
| The art of negotiation and mediation |
| Knowledge of the practical aspects of Public Relations |
| Building communication strategies |
| Advertising |
| Management of information campaigns |
| Tackle crisis situations |
| Analyzing external information |
| Collection and analysis of information |
| Strategy formulation and operational plans |
| Organizing social campaigns |
| Project management |
October intake Master's degree
Tuition fees for candidates from EU and countries listed below*
| Year Payment | Semester Payment | |||
|---|---|---|---|---|
| Admission Fee | Discount | Without discount | Discount | Without discount |
| 150 Euro | 2200 Euro | 2700 Euro | 2x1250 Euro | 2x1500 Euro |
October intake Master's degree
Tuition fees for candidates from Non-EU members
| Year Payment | Semester Payment | |||
|---|---|---|---|---|
| Admission Fee | Discount | Without discount | Discount | Without discount |
| 200 Euro | 3200 Euro | 3700 Euro | 2x1750 Euro | 2x2000 Euro |